1. Tasks
Analyze market research data to improve business decisions or activities;
Develop communication strategies;
Direct the marketing strategies of establishments;
Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter;
Evaluate an organization’s Internet presence;
Evaluate the marketing strategies used by establishments;
Oversee the preparation of written material for website content;
Manage contracts;
Market business services;
Plan and control budget and expenditures;
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
2. Experience and specialization
– Computer and technology knowledge –
MS Excel;
MS Outlook;
MS PowerPoint;
MS Word;
Data analysis software;
Project management software;
Google Drive;
Information technology;
MS Office;
– Area of work experience –
Strategic planning
– Area of specialization –
Business analysis;
Advertising
Communications
Market research;
Marketing;
Brand management;
Digital media;
Strategy.