Reporting to the School Manager, this position is responsible for the digital and physical image of the School of Computing, both internally and externally. The incumbent develops communications strategies and plans to promote and profile the undergraduate and graduate programs of the School of Computing. In addition to event planning, the incumbent is responsible for social media, website content, graphics, video and physical signage. The incumbent is the first point of contact for media enquiries and represents the School of Computing within the Kingston community as well as potential industry partners. The incumbent performs market research and reviews analytics and evaluates effectiveness of marketing efforts.
This position develops, recommends, and implements program recruitment strategies. This position prepares and releases targeted articles, e-newsletters, online posts, reports, lists, or summaries for program use. This position plans, coordinates, and attends program recruitment events. This position also conducts and analyzes campaign outcomes to determine if changes in program recruitment strategies and approaches require revision.
What you will do
- Develops, recommends, and implements program recruitment strategies.
- Prepares and releases targeted articles, e-newsletters, online posts, reports, lists, or summaries for program use.
- Implements strategies designed to recruit students into the program.
- Plans, coordinates, and attends program recruitment events.
- Implements recruitment advertising campaigns.
- Generates reports on website and social media analytics.
- Provides media training tips and briefings to support those who are involved with program recruitment.
- Conducts and analyzes campaign outcomes to determine if changes in program recruitment strategies and approaches require revision.
- Other duties as required in support of the department and/or unit.
Required Education
- Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.
Required Experience
- More than 2 years and up to and including 3 years of experience.
- Consideration will be given to an equivalent combination of education and experience.
Job Knowledge and Requirements
- Practical and applied knowledge of specialized methods and processes that are typically acquired through a combination of technical or academic qualification and/or work experience.
- Provide consultation and advice on non-straightforward and/or complex issues.
- Interaction with others typically requires interpersonal skills and the ability to understand and influence.
- Adapt messages to meet the needs of the intended audience.
- Build relationships, trust and credibility.
- Manage own work and may train and review the work of casual employees, work study students and/or volunteers, to see commitments through to completion.
- Contribute to setting work priorities and direction, supporting the team in achieving goals and objectives.
- Participate in project team meetings and develop individual project plans.
- Lead procedural or technological change within a unit.
Identify new problems and seek information and input to fully understand the cause of problems. - Identify opportunities to improve the effectiveness and efficiency of work processes.
- Draw logical conclusions and provides opinions and recommendations.
Research equity, diversity, accessibility and inclusion resources and best practices relevant to the job and unit operations in order to inform evidence-based planning. - Commitment to principles of equity, diversity, accessibility, inclusion, Indigenization and human rights for equity deserving groups.